Acquisitions.com Advisors

The complete do's and don'ts for starting your acquisition advisory business

Four pillars, then the full program, week by week. On the left, what people do alone. On the right, what you get from us. Read it top to bottom before your call.

Pillar 1 — Your practice, built

Goal: Live in 7 to 14 days, not 7 months

Don't do this

  • Pay a franchise $49,500 to $120,000 just to open the door, then royalties for life
  • Spend 3 months and a lawyer's bill figuring out your entity, agreement and compliance alone
  • Build a website nobody visits and a funnel that has never converted anyone
  • Learn GoHighLevel, automations and calendar routing on YouTube at midnight
  • Buy a domain, set up a phone system and an email under a brand nobody has heard of
  • Write a sales script from scratch and test it on real buyers, losing every one
  • Learn Facebook ads, Google ads, copywriting and design before you've made a dollar
  • Have zero track record, zero case studies, zero proof when a buyer asks "who are you?"
  • Most people quit in this phase, before a single call

What you get

  • Funnel and landing pages built for you, under the Acquisitions.com brand
  • Booking calendar, company CRM and automations fully configured
  • Your own @acquisitions.com email and your own advisor page on acquisitions.com, with your photo, your contact details and your booking button (see an example)
  • Client agreement template, ready to send. Word-for-word call script
  • Ads, creatives and copy from our own campaigns
  • Organic content scripts and posting support
  • Full Acquisitions.com branding after certification
  • The Acquisitions.com name and track record as your proof from day one
  • Certified and launch-ready in 7 to 14 days
Example advisor page on acquisitions.com

Your page on acquisitions.com: name, photo, contact and a booking button.

Outcome: Certified and live within 7 to 14 days. One exclusive territory per advisor. When a zip code is taken, it's closed.

Pillar 2 — Getting clients

Goal: Booked buyer calls on your calendar, run and paid for by us

Don't do this

  • Run your own ads with no data and burn $3,000 to $5,000 a month finding out what doesn't work
  • Hire a generic agency at $2,000 to $5,000 a month that has never sold an acquisition service
  • Cold call strangers and chase people on LinkedIn for months
  • Sign a 6 to 12 month locked contract for leads that never show
  • Buy leads shared with 3 to 5 other advisors and race them to the phone
  • Pay $200 to $800 per lead with no guarantee anyone books
  • Learn to qualify buyers yourself, and waste half your calls on people who can't buy
  • Get leads that aren't even branded as your practice
  • This is where most advisory businesses die

What you get

  • In-house marketing team, done for you
  • Ads run by us and paid for by us
  • Booked buyer calls every month, run and paid for by us
  • Years of pixel data from this exact offer, proven creatives
  • Booked on your calendar under the Acquisitions.com name, so buyers already trust the call
  • We manage your pipeline. You just show up and take the call
  • From month 3, sell-side too: owners who want to sell, listed through you
  • Optional: a simple content script if you want to build your own name on LinkedIn and YouTube
  • Guaranteed: at least $30,000 in client retainers on Launch, $40,000 on Growth and $60,000 on Scale, in your first 2 months of live ads, or your money back
Marc, Acquisitions.com advisor▶
Advisor story
From feeling like a fraud to a $150K a month run rate.

His buyer calls came booked, he took them with our script and signed his clients.

Watch Marc's story, 6 minutes →
Outcome: The same system that books calls for Acquisitions.com's own practice, pointed at your territory. Buyers and sellers both. Start buy-side for cash flow. Sell-side is available, but slower.

👇 This is what a booked call looks like in real time

Acquisitions.com · Today 10:15 AM
NEW BOOKED CALL 🔔 Name: [buyer's name] Phone: [number] Email: [email] Zip codes: 78701, 78702, 78703 Notes: - Wants to buy an HVAC or plumbing company - Budget: $1M to $3M, SBA pre-qualified - Has a business partner, both on the call - Best time: Tuesday 2 PM Booked on your calendar: yes
MonTueWedThuFri
1Michael R. · 30 minDana K. · 30 min
2Chris P. · 30 minAisha M. · 30 minTom B. · 30 min
3Jared L. · 30 min
4Priya S. · 30 minKen W. · 30 min
5Luis G. · 30 min
8Sam O. · 30 min
9Nicole T. · 30 minBen H. · 30 min
10Omar F. · 30 minRachel D. · 30 minVic S. · 30 min
11Tyler M. · 30 min
12Grace L. · 30 minAndre C. · 30 min
15Mark N. · 30 minElena V. · 30 min
16Josh K. · 30 min
17Hannah B. · 30 minDiego R. · 30 min
18Steve A. · 30 minMia C. · 30 minRavi P. · 30 min
19Kim J. · 30 min
22Paul D. · 30 min
23Zoe W. · 30 minNate G. · 30 min
24Carla M. · 30 min
25Brian S. · 30 minIvy L. · 30 min
26Derek H. · 30 minSofia R. · 30 minAlan T. · 30 min

The booking lands on your phone and your calendar. Name, phone, email, budget, what they want to buy: qualified and ready for you to close. Example week, names changed.

Pillar 3 — Sales training

Goal: Turn booked calls into $10,000 retainers

Don't do this

  • Freeze on the call because you've never sold anything in your life
  • Have no answer to "I'll find a business myself" or "$10,000 is a lot"
  • Drop your price the moment someone hesitates
  • Never create urgency, never position the offer, sound like every consultant they've spoken to
  • Close at 2 to 3% and blame the leads
  • 50 calls, 1 client, $10,000. Then quit
  • Learn objection handling from a $97 course with no live practice
  • Work harder every month for the same mediocre result

What you get

  • Word-for-word sales script: every line, every objection, every close
  • One-on-one coaching from active closers
  • Objection playbook ("I'll find a business myself", "$10,000 is a lot", "Let me talk to my partner")
  • Retainer pricing that feels like a no-brainer
  • Real recorded sales calls to model, live roleplay with our team
  • Weekly call reviews
  • 50 calls at 10% = 5 clients = $50,000 in retainers
Outcome: 10% is the minimum standard we train you to. A good closer does 15 to 20%. On the same 50 calls that's the difference between $50,000 and $100,000 in retainers.
Dustin, Acquisitions.com advisor▶
Advisor story
Dustin's first client said yes on the first call: a retainer up front plus a percentage of every deal.

A business owner who wanted to grow by buying small operators. Dustin positioned himself as the advisor, got paid before finding a single deal, and locked a six-month contract.

Watch Dustin's call →

👇 Live sales training — real coaching, real calls

Moran Pober on a live Zoom training call with the team

Full closer crash course: positioning, the call, objections, follow-up, running your VA. Plus live roleplay sessions and recorded calls to model.

Pillar 4 — Delivery, and getting paid three times

Goal: Keep 100% of every dollar you make

Don't do this

  • Pay royalties of 8% on every fee, forever, to a franchise that booked you nothing
  • Pay forced marketing fees every month on top
  • Give away a revenue split that eats your margin on every deal
  • Hire analysts to search listings and write to brokers all day
  • Spend 40 hours a week on client work and have no time to sell
  • Learn AI tools, prompts and outreach automation on your own
  • Find your own lenders, investors, accountants and lawyers, deal by deal
  • Keep only a share after everyone else has been paid
  • Or go alone with no training, no team and no proof it works

What you get

  • Zero franchise fees, zero royalties, zero revenue share: clients pay you directly
  • AI agents search listings and write to brokers and owners, from our SOPs
  • A VA recruited, trained and paid through us for your first clients: 3 on Launch, 9 on Growth, 15 on Scale
  • Our deal platform and outreach SOPs
  • Our AI platform for sourcing, outreach, analysis and offer drafts, run by you and your VA
  • Introductions to due diligence partners
  • Introductions to banks and equity investors, and 24/7 support on your deal questions
  • Paid three times on one client: $10,000 retainer when they sign, a success fee when they buy, a referral fee at loan closing
  • Success fee: $10,000 on a buy-side deal, and on sell-side 10% of the sale, $15,000 minimum
  • Where a deal fits, we introduce investors to your client
  • Capital introductions, AI transformation referrals and roll-up partnerships on the back end
Outcome: Retainers from month 2, deal fees from month 4, sell-side later if you want it. Delivery is about 2 hours a day in the deal maker's seat. Your sales calls are on top of that.
Per-Olov, Acquisitions.com advisor▶
Advisor story, sell-side
Per-Olov: $5,000 a month plus 5% at closing, on a $1M EBITDA business he is selling.

The owners had tried two brokers for two years. Per-Olov started with a small consulting engagement, prepared the business, took it to market and signed an LOI with a buyer.

Watch Per-Olov's deal breakdown →

One client, in numbers

$10,000
retainer when they sign. Success fee at closing.
30 min
per booked call. About 1 in 10 signs.
~1 hr a week
of delivery per client, with your VA on our AI platform.
100%
yours. No royalty, no revenue share.
Nine clients is $90,000 in retainers. Put in your own numbers →

One program. All of us behind you.

We get you clients

We build and run your ads, funnel and calendar under the Acquisitions.com brand, so buyers book calls with you.

We help you sign and serve them

A one- or two-call script and a one-page agreement for the retainer. Then you serve them, with our deal platform, AI agents and your VA doing the heavy lifting.

We help you close and get paid 3 times

Our lending and due diligence partners close the deal. Retainer when they sign, success fee at closing, referral fee when it funds.

Week by week: what we do, what you do, where you get paid

Before you start

Weapprove and certify you

  • Application and interview
  • Background check
  • Certification on our process

Youclaim your territory

  • Your own set of zip codes, exclusively yours
  • One advisor per zip code
Days 1 to 14 · launch

Webuild your machine

  • Funnel under the Acquisitions.com brand
  • Ads, calendar and company CRM
  • Your @acquisitions.com email and profile page
  • Scripts and editing for your organic content

Youlearn the script

  • Practice the sales script and the agreement
  • Go live within 7 to 14 days. We pay for the ads
From week 3

Weget buyers on your calendar

  • We run paid ads and manage your pipeline
  • Ads paid by us

Youshow up

  • 30 minutes per call, about 2 hours a day
  • About 70% of booked buyers show up
On the call

Wegive you the close

  • A one or two call sales script
  • A one-page client agreement
  • Our track record and case studies as your proof

Yousign the client

  • About 1 in 10 calls becomes a client
  • Paid into your own merchant account. No revenue share
$10,000 retainer, paid up front
After they sign

Wedo the sourcing with you

  • Deal platform and AI sourcing tools
  • Outreach SOPs that reach business owners
  • Your VA, recruited, trained and paid through us for your first clients (3, 9 or 15, by package)

Youfind deals for your client

  • You and your VA run the AI agents and the outreach
  • You put matching businesses in front of your buyer
Months 3 to 6

Weopen our partner network

  • Introductions to banks and equity investors
  • Due diligence partners: accountants and lawyers
  • Offer templates, and 24/7 support for your deal questions
  • Sell-side added: owners who want to sell, listed through you

Youlead the deal to closing

  • You walk your buyer through the offer, funding and closing
  • About 3 in 10 clients close a deal, 3 to 6 months after they sign
$10,000+ success fee at closing $10,000 lender referral fee at loan closing
Month 7 and on

Weopen the back end

  • Capital introductions: referral fee on capital that closes
  • AI transformation: referral fee on engagements
  • Roll-ups: be a deal partner or sponsor on roll-ups we back

Yougrow

  • Keep going buy-side, add sell-side
  • Sell-side: the seller pays 10% at closing, $15,000 minimum
Paid when they sign$10,000client retainer
Paid at closing$10,000+success fee: $10,000 buy-side, more on sell-side
Paid at loan closing$10,000lender referral fee
One client, paid 3 times$30,000+when their deal closes and the loan funds

"This sounds too good to be true."

Fair. Most people who book a call have been burned by a course or a lead seller before. Three straight answers.

"What if the calls never come?"

We pay for the ads, so we lose money if they don't. Your package is a number of booked calls on your calendar: 30, 90 or 150. Nothing is spent until you are certified.

"What if I can't close?"

You get the word-for-word script, coaching and call reviews. And there is a guarantee: at least $30,000, $40,000 or $60,000 in client retainers in your first 2 months of live ads, by package, or your money back. Take every call, use the script.

"Where do you make your money?"

Not on your fees; you keep those. Your first package mostly covers our set-up. We make our money when you re-order calls and keep running your clients on our software and AI platform. Both only happen if you are signing clients.

One offer. Everything we have.

One fee to build and launch you, with the ads, your VA and your AI tokens on us. Three package sizes, on the ROI calculator. You re-order calls and delivery when you want more. Live in 7 to 14 days. One exclusive territory.

FunnelBuilt and managed by our team, under the Acquisitions.com brand
Paid adsWe run them and we pay for them. Booked buyer calls on your calendar: 30, 90 or 150 per package
Your VARecruited, trained and paid through us for your first clients: 3 on Launch, 9 on Growth, 15 on Scale. You manage them day to day. 1 VA for every 10 clients
AI tokensOn us for the same first clients: 3, 9 or 15 by package
LaunchLive within 7 to 14 days of certification
GuaranteeLaunch: at least $30,000 in client retainers. Growth: at least $40,000. Scale: at least $60,000. All in your first 2 months of live ads, or your money back. Take every booked call and use our script; we do the rest
Organic contentScripts and posting support
CRMCompany CRM included. We manage your pipeline
Deal platform and AI sourcing toolsIncluded
Scripts, SOPs, templatesSales script, client agreement, outreach SOPs, show-up SOPs, VA hiring SOP
Acquisitions.com email and profile pageIncluded after approval
Acquisitions.com case studies and brandingUse our deal track record and case studies as your own social proof. Full branding after certification
Support24/7 access to team and management support, weekly calls and the advisor community
TerritoryYour own zip codes, one advisor per zip code
Sell-side, from month 3Once your buy-side retainers are flowing, we add owners who want to sell. They list through you: the seller pays 10% at closing, $15,000 minimum
Capital introductionsIntroduce investors and capital to deals and roll-ups we back, referral fee on capital that closes. Where a deal fits our own criteria, we may invest in it ourselves, alongside your client
AI transformationRefer businesses for our AI transformation work, referral fee on engagements
Roll-upsDeal partner and sponsor: bring roll-up operators and add-on deals, and sponsor or operate roll-ups we back
Merchant accountYours. You keep your client fees
Revenue shareNone
Re-ordersThe same calls, VA and AI tokens without the set-up, so they cost less. Prices on the ROI calculator

How we make money

Our program fee mostly covers your set-up. We make our money in two places, and both depend on you signing clients: you re-order booked buyer calls, and you keep running your clients on our software and AI platform, with your VA working on it. That is our revenue machine, so we only do well when your practice does. And because every deal runs through the platform, we see it first; where one fits our criteria we may invest in it or partner on it.

The program starts with an application, interview, background check and certification. Advisors may earn agreed retainers, success fees and eligible referral fees depending on the engagement, transaction structure and applicable law. Compensation is not guaranteed. Roll-up, capital and AI transformation terms are agreed separately in writing.

Founder, Acquisitions.com

Moran Pober

We've been running Acquisitions.com for over 10 years, advising buyers and sellers in every sector you can think of. Along the way I built an advisory business introducing buyers to sellers, then wrote the process down and built the software that runs it.

Today our focus is investing in and supporting the operations of roll-ups. I built and sold Rollups.com, and we want more deal flow. So we've opened our playbooks: a small number of advisors learn how we did what we did, and work under the Acquisitions.com brand. They make good money as deal makers, and we see more deals before anyone else.

"I can't do every deal in this market. With deal makers under the Acquisitions.com roof, I can focus on advising and investing in more roll-ups on the back end."

Your territory: how exclusivity really works

One advisor per zip code. But buyers don't live where the businesses are, and your zip codes on their own would never feed you enough calls. So the rule has two halves.

Your zip codes are yours

  • Every buyer or seller who books from your zip codes comes to you. Nobody else at Acquisitions.com gets them, ever
  • Once your zip codes are taken, they're closed to new advisors. Renewal keeps them yours
  • Your name and profile page carry your area, so local referrals and local search land with you

The rest of the country is shared

  • We advertise nationally, all the time. Calls from zip codes with no advisor go round-robin to every active advisor
  • Your package's call count is guaranteed regardless of where the calls come from
  • The earlier you join, the bigger your share of the open map. Every zip code that gets claimed later shrinks the pool for everyone after you
  • A buyer's deal can be anywhere. Your client from Ohio can buy in Florida; it's still your client and your fees
In one line: your zip codes are exclusive, the open zip codes are shared, and your calls are guaranteed either way.

See your own numbers, and your first six months

Pick a package, set your closing rate, and see your revenue, your cost, your profit and a month-by-month forecast.

Open the ROI calculator →Check if your zip codes are open